Meta (Facebook Ads)
The Meta integration brings your Facebook and Instagram advertising data into CyberMark.
When you’d use this
Section titled “When you’d use this”Refer to this page when you want to understand what Meta Ads data is available in your CyberMark account and how it gets there.
How it connects
Section titled “How it connects”Your agency connects Meta Ads on your behalf using a system user token. You don’t need to authorize anything yourself. Once connected, data syncs automatically every 6 hours.
What data comes in
Section titled “What data comes in”The Meta integration pulls the following metrics:
| Metric | What it means |
|---|---|
| Spend | Total amount spent on Meta ad campaigns. |
| Clicks | Number of times users clicked your ads. |
| Impressions | Number of times your ads were displayed across Facebook and Instagram. |
Where the data appears
Section titled “Where the data appears”- Paid Media report — Meta performance is combined with Google Ads data (if connected) into a unified paid media view