Organic Search tab
The Organic Search tab shows data from Google Search Console, giving you visibility into how your site performs in unpaid Google search results.
When you’d use this
Section titled “When you’d use this”Open this tab when you want to see which search queries bring visitors to your site, how often your pages appear in search results, and whether your organic search visibility is improving.
Getting there
Section titled “Getting there”Go to /client/reports and select the Organic Search tab.
Choosing a date range
Section titled “Choosing a date range”Use the date range selector at the top of the page to set the reporting period. All search performance metrics update to reflect the selected range.
Filtering by location
Section titled “Filtering by location”Use the location selector to narrow the data to a specific location or group of locations.
Key metrics
Section titled “Key metrics”| Metric | What it means |
|---|---|
| Clicks | The number of times a user clicked through to your site from Google search results. |
| Impressions | The number of times any page on your site appeared in search results, whether or not it was clicked. |
| CTR | Click-through rate. Calculated as clicks divided by impressions. Shows the percentage of search appearances that resulted in a visit to your site. |
| Average Position | The average ranking position of your site in search results for the selected period. A lower number is better — position 1 means you appeared at the top. |
| Top Queries | The search terms that triggered your site to appear in results, ranked by clicks or impressions. |
Reading the data
Section titled “Reading the data”A rising impression count means Google is showing your pages more often, which usually reflects improved content relevance or authority.
If impressions are high but CTR is low, your pages are appearing in results but not compelling users to click. This can indicate an opportunity to improve page titles and meta descriptions.
Average position is a broad indicator. Small fluctuations are normal — focus on the trend over weeks or months rather than day-to-day changes.