WhatConverts
The WhatConverts integration brings lead tracking data into CyberMark, covering phone calls, form submissions, and chats.
When you’d use this
Section titled “When you’d use this”Refer to this page when you want to understand what WhatConverts data is available in your CyberMark account and how it gets there.
How it connects
Section titled “How it connects”Your agency connects WhatConverts on your behalf using an API key. You don’t need to authorize anything yourself. Once connected, data syncs automatically every 6 hours.
What data comes in
Section titled “What data comes in”The WhatConverts integration tracks three types of inbound leads:
| Lead type | What it captures |
|---|---|
| Phone Calls | Incoming calls to your tracking numbers, including call recordings and caller information. |
| Form Submissions | Website form fills, including contact details and the form content. |
| Chats | Chat conversations initiated on your website. |
UTM attribution
Section titled “UTM attribution”Each lead includes UTM attribution data when available, showing which campaign, source, and medium drove the lead. This lets you see which marketing efforts are generating real contacts.
Where the data appears
Section titled “Where the data appears”- Leads report — Lead volume and trends over time
- Leads page — Detailed list of every inbound lead with contact info, type, source, and UTM data