Google Ads
The Google Ads integration brings your paid search and display advertising data into CyberMark.
When you’d use this
Section titled “When you’d use this”Refer to this page when you want to understand what Google Ads data is available in your CyberMark account and how it gets there.
How it connects
Section titled “How it connects”Google Ads connects through Google OAuth. During setup, you (or your agency) authorize CyberMark to read your Google Ads account data. Once connected, data syncs automatically every 6 hours.
What data comes in
Section titled “What data comes in”The Google Ads integration pulls the following metrics:
| Metric | What it means |
|---|---|
| Spend | Total amount spent on Google Ads campaigns. |
| Clicks | Number of times users clicked your ads. |
| Impressions | Number of times your ads were displayed. |
| Conversions | Number of completed conversion actions as defined in your Google Ads account. |
| Conversion Value | Total monetary value attributed to those conversions. |
Computed metrics
Section titled “Computed metrics”CyberMark calculates these additional metrics from the raw data:
| Metric | How it’s calculated |
|---|---|
| CTR | Clicks divided by impressions. Shows the percentage of people who saw your ad and clicked it. |
| ROAS | Conversion value divided by spend. A ROAS of 5.0 means $5 in value for every $1 spent. |
| CPL | Spend divided by conversions. Shows your average cost for each conversion. |
Where the data appears
Section titled “Where the data appears”- Dashboard — KPI cards for spend, clicks, conversions, and ROAS
- Paid Media report — Full breakdown of Google Ads performance alongside any other connected ad platforms