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User roles explained

Every user on a CyberMark account is assigned one of three roles that controls what they can see and do.

A Brand Admin has full access to the account. This includes:

  • Viewing data across all locations in the account.
  • Seeing rollup reports that aggregate performance across locations.
  • Managing multiple accounts if they belong to more than one.

Brand Admins are typically the primary business contact or marketing lead for the organization.

An Owner has access to one or more specific locations assigned to them. They can:

  • View all pages (Overview, Reports, Leads, Billing, Requests, etc.) for their assigned locations.
  • Switch between their assigned locations using the account selector.

Owners cannot access locations they haven’t been assigned to. If you need access to an additional location, ask a Brand Admin.

A Viewer has read-only access at whatever scope they’ve been granted. They can:

  • View all pages for their assigned accounts or locations.
  • Filter and explore data the same as other roles.

Viewers cannot make changes. This role is for stakeholders who need visibility without any editing capability.

Capability Brand Admin Owner Viewer
View data for assigned locations Yes Yes Yes
View rollup across all locations Yes No Depends on scope
Access all pages Yes Yes Yes (read-only)