Website Analytics tab
The Website Analytics tab shows data from Google Analytics 4 (GA4), giving you visibility into how many people are visiting your website, where they’re coming from, and whether they’re converting.
When you’d use this
Section titled “When you’d use this”Open this tab when you want to understand how much website traffic your marketing is driving, which channels bring the most visitors, or how your site’s conversion rate is trending.
Getting there
Section titled “Getting there”Go to Reports in the sidebar and select the Website Analytics tab.
Key metrics
Section titled “Key metrics”| Metric | What it means |
|---|---|
| Website Visits | Total sessions on your website. A session starts when a user arrives and ends after 30 minutes of inactivity. |
| New Visitors | Visitors interacting with your site for the first time in this period. |
| Total Visitors | The total number of unique visitors during the period. |
| Website Conversions | Total key events tracked in GA4 (form submissions, calls, purchases, etc.). |
| Conversion Rate | Percentage of visitors who completed a key event. |
Charts
Section titled “Charts”- Website Visit Trends — A line chart showing new users, total users, and sessions over time.
- How Visitors Found the Website — A pie chart breaking down traffic by channel (Paid Search, Organic Search, Direct, etc.). A detailed table below shows sessions, bounce rate, engagement, and key events per channel.
Device and browser breakdown
Section titled “Device and browser breakdown”Two sections at the bottom show which device types (mobile, desktop, tablet) and browsers your visitors are using. This helps ensure your website is working well for the majority of your audience.