Google Business Profile
The Google Business Profile (GBP) integration brings your local presence data into CyberMark.
When you’d use this
Section titled “When you’d use this”Refer to this page when you want to understand what Google Business Profile data is available in your CyberMark account and how it gets there.
How it connects
Section titled “How it connects”Google Business Profile connects through Google OAuth. During setup, you (or your agency) authorize CyberMark to read your business profile data. Once connected, data syncs automatically every 6 hours.
What data comes in
Section titled “What data comes in”The GBP integration pulls the following metrics:
| Metric | What it means |
|---|---|
| Views | Number of times your business profile was viewed on Google Search and Maps. |
| Searches | Number of times your business appeared in search results. |
| Actions | Total interactions users took on your profile (clicks to website, calls, direction requests). |
| Direction Requests | Number of times users requested driving directions to your business. |
| Phone Calls | Number of times users tapped the call button on your profile. |
Where the data appears
Section titled “Where the data appears”- Local Presence report — Full breakdown of how users find and interact with your business profile