Reports overview
The Reports section gives you detailed performance data across every marketing platform connected to your account. It opens to the Executive Summary tab by default, and you can switch between eight tabs to dig into specific channels.
When you’d use this
Section titled “When you’d use this”Open Reports when you want to review ad performance, website traffic, organic search visibility, local listing metrics, or lead data for a selected time period.
Getting there
Section titled “Getting there”Click Reports under Performance in the sidebar, or navigate to app.cybermark.com/client/reports.
Choosing a date range
Section titled “Choosing a date range”The date range selector at the top of the page controls all metrics across every tab. Options include:
- Today, 7d, 30d, 90d, 6mo, 12mo — preset ranges
- Custom — enter a specific start and end date
- Compare — overlay a comparison period to see period-over-period changes
Changing the date range updates every tab and chart instantly.
The eight report tabs
Section titled “The eight report tabs”| Tab | Platform | What it shows |
|---|---|---|
| Executive Summary | All platforms | Combined KPIs, spend, leads, revenue, channel breakdown |
| Google Ads | Google Ads | Ad spend, conversions, ROAS, campaign performance |
| Meta Ads | Meta (Facebook/Instagram) | Ad spend, conversions, CPA, CPM |
| Website Analytics | Google Analytics 4 | Sessions, visitors, bounce rate, traffic sources |
| Organic Search | Google Search Console | Impressions, clicks, CTR, top queries and pages |
| Local Presence | Google Business Profile | Profile views, actions, engagement rate, ratings |
| Yext | Yext | Listing health, impressions, reviews, phone calls |
| Leads | WhatConverts | Lead volume, type breakdown, channel performance |